What was your bag before it was a bag? Introducing Reality.

Do you ever think about how bags are made? We do. All the time. And we realized, hey, we can make bags from perfectly good pieces of the bags already out in the world. Where do we get the bags to start with? Great question.

REBORN Initiative vs REALITY Collection

The Reborn Initiative makes it possible for SUS to connect unused bags and backpacks with people who need them. With donation bins all around New England, SUS helped send over 500 bags to those in need in 2024-and continues to give each donor a small 10% thank-you discount in return! When a bag is a little worn, one of SUS’s amazing volunteers fixes it up so it can keep going. But sometimes, there are bags that are just too damaged to donate with a clear conscience. That's where the Reality Collection comes in.

SUS’s Reality Collection takes the good parts of bags that are worse for wear, cleans them, cuts them, and remakes them into something new and wonderful; all in Massachusetts, USA. These unique, one of a kind, patchwork pieces keep bags, and their synthetic materials, out of the landfill and our oceans.

The Reality Collection, which will continue to grow and expand, currently features lanyards, keychains, wallets, travel pouches, toiletry bags, shoe bags, and tote bags.

Keep an eye out for Reality's official launch at the end of this month for SUS's 5-Year Anniversary! For now, get exclusive access and the ability to pre-order on SUS's website.

Click HERE to Explore REALITY.